Record-high turnover, hybrid work expectations, and wage inflation have led to organisations needing to give talent a clear reason to join and stay. A modern employee value proposition (EVP) distils the company rewards, culture, and career growth opportunities that you promise in exchange for your employees’ skills and commitment. When you create a strong employer brand with a solid employee value proposition, studies show it can cut recruitment costs by up to 50 % and boost engagement. Here we outline a concise, research-backed approach to refresh your EVP for 2025.
1. Audit what employees value today
Gather data from engagement surveys, stay interviews and exit feedback to learn which benefits, growth paths and cultural factors resonate or fall flat. SHRM recommends starting with an honest inventory of existing offerings before you redesign anything.
2. Benchmark against the talent market
Compare your workplace culture and reward programs with peer organisations and leading employers. Look beyond pay to include flexibility, wellbeing, and purpose. 45 % of HR leaders say cultural values now drive talent attraction. Identify gaps you can realistically close or differentiate.
3. Co-create and refine the EVP message
Use employee feedback workshops to shape clear, specific promises (e.g., “mentorship to management in 18 months” instead of “career growth”). Aligning the message with business goals and future hiring needs so it stays authentic and scalable. Symphony Talent outlines five steps for refreshing an EVP around authenticity and evolving workforce trends.
4. Communicate, embed and measure
Roll out your refreshed EVP across all job ads, onboarding, leadership talking points and internal comms. Track metrics such as offer acceptance rate, new hire retention and eNPS to see if the promise lands. Iterate every 12 to 18 months to keep pace with market expectations.
Ready to turn EVP into a competitive edge?
Speak with RMI’s team to benchmark your EVP, implement compliant background screening, and keep your workforce future-ready.
